Profitable Online Store: Learn the Basics

Nessa Ball E-commerce Coach Amazon and Shopify Coach


Access the tools that took my business from $0 figures to a multi-million dollar brand.


If I can do it, you certainly can too!

Seeing results with Amazon?

This is for you.

Welcome to my home on the Internet, a place where you can come to access the exact tools and formulas that I used to scale my brand to the multi-million dollar company that it is today. 

Through 1-1 coaching, online programs, and valuable resources, I help e-commerce entrepreneurs take their businesses to new levels of success. 

Diversify from Amazon and take control of your business… And your financial future.

To get started, dive into my guide filled with the settings, software, and tips that you need to get your Shopify store up and running.

Short on time? I get it — we all are!

Here’s my quick-start guide that you can use to skip the overwhelm and jump in head first.

1. The #1 E-Commerce Platform

In this day and age, there’s one platform that stands above the rest: Shopify.

Shopify is the #1 platform for scaling your brand away from Amazon and taking control of your company in a reliable, fast, and intuitive way.

With Shopify, you are in control. 

STOP waking up to closed listings, going back and forth with customer service reps, and wondering why your products were removed and START operating your business on your own terms. 

With a solid brand strategy, you can optimize, scale, and take your business to new heights, even in the competitive world of e-commerce.

2. Web Design

Your products need to live on a website that’s well-designed, easy to navigate, and enjoyable to use. That’s where a theme comes in.

Themes are like website skeletons. They give you a base design for setting up your and that can be customized to fit your brand. But, not all themes are created equally. There are three that stand above the rest for usability, aesthetics, and conversion.

  • FREE – Brooklyn Theme: For a fast, easy, and free way to get your shop up and running, the Brooklyn Theme is a great option! It comes in two styles (Classic and Playful) that allow you to choose from either a modern, sleek look to a more colorful, upbeat option.
  • MID TIER – Ella Theme ($79): Next, we have the Ella Theme. This theme offers a world of layouts, with more than 17 options for the home page alone. Take customization even further with multiple child themes, category pages, product pages, and various header and footer styles. 
  • PREMIUM – Retina Theme ($180): The Retina theme is a sleek option that comes in four styles that can be further customized to fit your brand. This theme takes usability to the next level with various styling and video options, image zoom, and a cool slide-out cart feature. 
  • PREMIUM – Turbo Theme ($250): The Turbo Theme does a beautiful job of laying out products, pulling featured items to highlight, displaying large images, and introducing easy to use call to action buttons. A detailed mega menu-style navigation makes it easy to browse between product categories and allows shoppers to quickly find what they’re looking for. Though we started with one of Shopify’s minimalist themes, we installed the Turbo Theme when we began scaling Theshowerheadstore.com. We’ve been very pleased with the customization, speed, and customer support that comes with it!

3. Branding

After building your store and selecting your shop theme, you need to develop a brand strategy. Even if your store is already successful on Amazon, I recommend going through the below steps to finetune what you have and fill in any missing gaps.

Logo: Your brand needs an identity, and that begins with a logo. You could make this yourself or hire a designer on a website like Fiverr. If you’re more established and have a budget, I recommend a company like 99 Designs

Color Palette: Next, your brand needs colors! Sticking with 3-4 will help your website and brand collateral feel consistent. To select a palette, tools like Canva’s Palette Generator can be a great help! This generator allows you to upload an image, and then it pulls the main colors to create a palette. You can then copy the HEX codes to use as needed.

Unique Value Proposition: How does your brand stand out from the competition? How is it different? What value does it provide that customers can’t find elsewhere? That’s what your Unique Value Proposition should cover. This proposition should serve as a foundation that your brand can use to recenter and align with its core values whenever you find yourself confused or not sure how to move the needle forward.

Brand Pillars: What does your brand deliver? What are your brand promises that make you different? Identify these, and then use them in your content and marketing. You can even create little icons to pair with the pillars somewhere on your website. These are a great way to show clients what you’re all about at a glance.

Taglines: Finally, I recommend developing 2-3 quick statements that reflect your brand and what you do. They should be short, sweet, and to the point. These taglines can be used to describe your mission at a glance on your website, in marketing materials, or even face to face.

4. Marketing

Finally, we have marketing. This is one of the core facets of any business as it is the very thing that drives customers and brings people to your website! After trialing many marketing methods over the years, I found those that bring the best return on investment (ROI), and now I reuse them each year in my marketing calendar.

Content Marketing: Your brand needs to provide value… Free value! This is what will attract customers and show them that you care about providing them with more than just paid products. Developing and sharing consistent, valuable content is a great way to do this. For example, my website blog focuses on providing educational value to my customers. I use long tail keywords to help it rank organically on Google, which assures a steady flow of traffic. 

Email Marketing: Email marketing is all about nurturing customers once you’ve acquired them, which can be done by providing content and encouraging them to sign up for more. I use Klaviyo to create 30% of my revenue which comes from sending out automated email flows and weekly campaigns. 

Google Ads: Google Ads is a goldmine for attracting customers, and we recommend them for practical shopping. For example, our customers are in the market for shower heads when they’re redoing their bathrooms or looking for upgrades. These are not emotional purchases, but rather practical ones. Practical purchases like these prompt more research and product comparing, and Google Shopping is great for advertising in this category.

Facebook Ads: On the other hand, Facebook Ads can do wonders for emotional-based purchases. This can be jewelry, clothing, shoes or other impulse-based items that are less of a necessity and more of a “have-it-now” item. Shoppers may have not necessarily been in the market for these items, and ads trigger more of a “buy it now” response that prompts purchases without much research.

Quarterly Competition: Giveaways are a great way to provide free value and expand your customer base at the same time. These create awareness while encouraging people to participate, which can mean anything from sharing a post on social media (increasing awareness) to signing up via email (expanding your acquired customer base), to signing up to win free products or gift cards.

Quarterly Promos: Each quarter, consider running a sale, promotion, or offer. Our quarterly competitions usually last 1 month and are centered on growing our email list. Once those end and our lists have expanded, it’s the perfect time to run an offer! We usually time this with a holiday or special day for business such as Amazon Prime Day, a business anniversary, Black Friday, Cyber Monday, Memorial Day, 4th of July, Labor Day, etc.

Short on time? I get it — we all are! ​

Here’s my quick-start guide that you can use to skip the overwhelm and jump in head first.

These practices can be the turning point for your business.

If you want to develop these business concepts and work alongside me to implement my step-by-step framework and guidance, I encourage you to work with me through 1-1 Consulting or by signing up to the upcoming The A-Z Formula.

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